Hi, I’m Laura.

I am an enthusiastic, results-driven UX leader, with extensive experience in user research, accessibility, and customer-centric design to create delightful human experiences.

My Approach

Collaborative

I believe in the power of collaboration to create exceptional websites.

My time spent working in an agency has allowed me to become an extension of the team I’m working with. This could be marketing teams, engineers or stakeholders from around the organisation.

I’ve learnt how to immerse myself in the vision and attain the end goals by collaborating closely with teams to develop products that reflect an organisation’s brand and exceed customers’ expectations.

Skills

Information architecture, Interaction design, User research, Usability testing, Wireframes, Task flows, Competitive analysis, Heuristic analysis, Visual design, Prototyping.

Awards

The Techies Awards
2020 Using Tech to Transform Business
2021 Tech team of the year & Best User Experience
2022 Best user experience
2023 Best user experience
2024 Best user experience

  • BANES Carers' Centre

    Putting adults and young carers at the forefront of digital choices

    Read the case study

  • St Johns Ambulance First Aid Badge

    Making an award-winning game for young people to educate and provide life-saving first aid skills

    Read the case study

  • McCarthy & Stone

    User-centric strategy and solution to successfully make a site which is easy to access for older people who aren’t always comfortable with technology.

    Read the case study

Recommendations

"I worked with Laura for 4 fab years at Digital Wonderlab, delivering numerous interesting and innovative projects together. She is always leading projects from the front, driving high-quality and research driven solutions with focus, heart, humour and a LOT of post-its. She is the most inquisitive person I know - "Laura's Question Time" is a standard practice - and always strives to truly understand and champion the voice of the user."

Kim Hannon, Head of Digital

“I highly recommend Laura as an exceptional UX designer and project manager. Her keen eye for user experience, combined with outstanding leadership and organisational skills, makes her an invaluable asset to any team. Beyond her professional expertise, she is a collaborative, thoughtful, and dedicated individual who consistently goes above and beyond to deliver excellence. Her ability to balance creativity, strategic thinking, and execution is truly impressive.”

Adam Lansley, Frontend Developer